Video Clip Assignment

Writing for a purpose

 

Take a look at these different political ads from the 2006 election for Georgia Governor:

 

Cathy Cox 

 

Mark Taylor 

 

Sonny Perdue 

 

Examine these ads closely.  How does each candidate portray themselves and their opponents? By using ethos (credibility/authority), pathos (emotions), and logo (logic) how does each candidate appeal to voters?  Do you think that this works?  

 

From the perspective of a candidate running for student body president, write a campaign ad.  Think about how you can use ethos, pathos, and logos to your advantage.  In your ad, address your competition and decide how you will portray them.    What are your goals if you become student body president?  Does your campaign have a slogan (see here)?  Would you pick a song to narrate your commercial (see here)?  Be sure to include these things.  If you need some more examples, visit the links from the original ads.  This assignment is to be completed individually and should be about 1 to 1 1/2 pages.   Your final copy should be edited and polished.